*Please find photos of NewPR Group partners Andrei Bogolubov and Bob Maistros below.

NEWPR GROUP LAUNCHES

PR Innovators Bogolubov and Maistros Bring
Strategic Communications Discipline and C-Suite Experience to the New Public Relations

New York, NY April 16, 2007 – Founding Partners Andrei Bogolubov and Bob Maistros today announced the launch of NewPR Group LLC, a New York City-based communications firm. NewPR Group advances clients’ business objectives by applying the discipline of strategic communications to engage audiences consuming information across the full spectrum of media from new to traditional.

The NEWPR partners were early practitioners of strategic communications who served together in senior positions at Robinson Lerer & Montgomery (RLM) in its initial growth phase – Maistros joined as one of the first professionals shortly after RLM’s launch in 1986. Together, they bring to NewPR clients more than four decades of experience working at the C-suite level on the major business events and stories of the day. NEWPR Group has extensive background in corporate and executive reputation management, media relations, crisis and financial communications and international outreach, with a special focus on the new media, media & entertainment sectors.

Stated Bogolubov, “Our clients recognize that it’s no longer about old media or new media – their messages must be programmed for all their channels to public audiences. We see a chance to build a business that helps clients communicate in ways that reflect how people are consuming information and entertainment, creating value online, on their websites, in search and blogs as well as in the Wall Street Journal and on ABC News. What’s new is a strategic understanding that perceptions are as likely formed by online video or RSS feeds as on the nightly news. What stays the same is a relentless focus on our clients’ business objectives, delivering sharply-honed messages and winning strategies.”

Maistros said, “Great messaging and strategy remain at the heart of successful communications – and they in turn are the product of intense but laser-focused creativity and the judgment that comes from high-level, front-line experience. At NewPR, we get it because we’ve had seats at the table and shared in clients’ remarkable successes in dealing with bet-the-company crises, landmark transactions and breakthrough business trends over the last 20 years. We offer clients a unique ability to quickly grasp their issues, analyze their audiences and achieve their objectives in a real-time, always-on communications and media world.”

Bogolubov has been a strategic counselor to major multinational, regional, emerging growth and start-up companies in a broad range of industries around the world; and he is an entrepreneur. Bogolubov has served as head of global financial communications for Burson Marsteller; was chief communications officer for AOL Europe; launched his own Moscow-based public relations and advertising agency; ran Bozell’s advertising and PR agency in Russia; and was a senior vice president at RLM. Bogolubov is also a principal in SoundImage NY, a sonic services provider and audio post-production studio.

Maistros is known as a messaging specialist whose clients have included Steve Case; Bob Pittman; Sumner Redstone; and the CEOs of Pfizer, Texaco, XM Satellite Radio and MTV, as well as leading national politicians. Maistros has been President of Blitz Media Group, a firm focused on strategic communications planning and messaging for corporate and political clients. Previously, over the course of a 20-year association with RLM, most recently as Principal, Bob oversaw the firm’s Texaco account and later its on-site America Online team and spearheaded initiatives spanning crisis management, financial and transactional communications, litigation support, strategic philanthropy and marketing for clients ranging from blue-chip corporations to new media startups.

Andrei Bogolubov

Bob Maistros